Executive Producer, with additional SGWX Production Support for PDA.NYC

PDA generates love for brand clients by bringing them closer to culture. In the case of Netflix, the client IS the culture. We’re proud to help Netflix attract brands for innovative creative collabs with their most beloved shows, movies, sports, and live events.

The goal is going beyond product placements and traditional 30-second spots to develop custom brand experiences that amplify the passion of Netflix’s many fan communities. Because we know there’s no rabid advertising fans out there spending their weekends binge-watching TV spots.

Our work for Netflix included a film that blurred the line between Squid Game and the ad game at Netflix’s wildly successful first live upfront experience at Pier59 Studios in Manhattan.