CO-FOUNDER + CEO, SAGEWORX
The next era of creative production has arrived.
Six peaks deep: stage, film, broadcast, the social-first era, big-agency studios -- and now Sageworx, the AI-forward creative curation I run. 120+ members. No holding company. No bloat + no fixed address. No limits.
Co-founder + CEO, Sageworx · Executive Creative Producer · Writing "The M-Shaped Career"
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Careers aren't ladders anymore.
The model we inherited says you pick a lane and go up. T-shaped, they call it. Deep in one thing, shallow awareness of everything else. That worked when industries sat still.
Mine didn't. I started in dance and architecture at NYU, performed on Broadway, built one of the first digital content studios at a broadcast network, led social-first creative through the Oreo and Oscar Mayer era at 360i, ran production studios at Viacom and R/GA and BBDO, and now I run an AI-forward creative curation of 120+ members across four continents.
That's not a ladder. It's a mountain range. Six peaks, each one higher because of the valleys between them. I call it the M-shaped career -- and I think it's where the best creative leaders are headed, whether they know it yet or not.
~1994 -- 2005
The Stage
Broadway, ballet, and the discipline of live performance.
2000 -- 2005 (overlapping the Broadway years)
The Film Camera
Independent film and television -- a complete filmmaking practice, built self-taught.
2005 -- 2008
Broadcast
NBC Digital Studios and the invention of internet-native content.
~2005 -- 2015
The Social-First Era
360i, Oreo, Oscar Mayer, and the Cannes Lions that proved the model.
2015 -- 2019
The Studio Years
Viacom, R/GA, BBDO -- building production infrastructure at scale.
2019 -- Now
Sageworx
Sageworx, 120+ members, and a new way to build creative organizations.
What I'm building now.
The Curation
Sageworx
An AI-forward creative curation -- strategists, designers, producers, and builders working with AI as infrastructure, not gimmick. We do the work agencies talk about doing.
sageworx.com →The Book
The M-Shaped Career
A book about what happens when you stop climbing one ladder and start building across peaks. For creative leaders who've been told their zigzag resume is a liability. It's not.
Read more →
The Stage
Speaking
I talk about AI-forward creative teams, M-shaped careers, and why the org chart is the real creative product. Practitioner talks, not thought-leader theater.
Topics + booking →Selected work.
Thirty years of making things. These are the ones that changed what I did next.
Latest thinking.
June 2026
Anyone Can Rent the Same Model. Almost No One Builds the Same Harness.
The magic was never the model -- it's everything you build around it. Ten durable principles for designing AI agents, and why the harness is the real work.
Read →July 2026
How Many AI Agents Do You Have?
There's a question showing up in pitch rooms that's making agency people twitch: how many AI agents does your company have? The industry thinks clients are asking the wrong question. They're not. Anything countable is in-houseable -- and the agencies losing this pitch are the ones answering with a number.
Read →2026
The Decoupling (Series)
What happens when creative quality decouples from production cost? When a three-person team with AI infrastructure can produce what used to require thirty? The economics of creative production are rewiring themselves, and most agencies haven't noticed yet.
Read →Stay in the loop.
I write about AI-forward creative teams, M-shaped careers, and what I'm learning from running Sageworx. No newsletter cadence -- just an email when something's worth saying, and first access to book chapters when they're ready.
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