CO-FOUNDER + CEO, SAGEWORX
The next era of creative production has arrived.
Six peaks deep: stage, film, broadcast, the social-first era, big-agency studios -- and now Sageworx, the AI-forward creative curation I run. 120+ members. No holding company. No bloat + no fixed address. No limits.
Co-founder + CEO, Sageworx · Executive Creative Producer · Writing "The M-Shaped Career"
Read the story →
Careers aren't ladders anymore.
The model we inherited says you pick a lane and go up. T-shaped, they call it. Deep in one thing, shallow awareness of everything else. That worked when industries sat still.
Mine didn't. I started in dance and architecture at NYU, performed on Broadway, built one of the first digital content studios at a broadcast network, led social-first creative through the Oreo and Oscar Mayer era at 360i, ran production studios at Viacom and R/GA and BBDO, and now I run an AI-native creative collective with 117 members across four continents.
That's not a ladder. It's a mountain range. Five peaks, each one higher because of the valleys between them. I call it the M-shaped career -- and I think it's where the best creative leaders are headed, whether they know it yet or not.
~1994 -- 2005
The Stage
Broadway, ballet, and the discipline of live performance.
2000 -- 2005 (overlapping the Broadway years)
Digital Originals
NBC Digital Studios and the invention of internet-native content.
2005 -- 2008
Social-First
360i, Oreo, Oscar Mayer, and the Cannes Lions that proved the model.
~2005 -- 2015
The Studios
Viacom, R/GA, BBDO -- building production infrastructure at scale.
2015 -- 2019
AI-Native
Sageworx, 117 members, and a new way to build creative organizations.
2019 -- Now
What I'm building now.
The Collective
Sageworx
An AI-native creative collective -- strategists, designers, producers, and builders working with AI as infrastructure, not gimmick. We do the work agencies talk about doing.
sageworx.com →The Book
The M-Shaped Career
A book about what happens when you stop climbing one ladder and start building across peaks. For creative leaders who've been told their zigzag resume is a liability. It's not.
Read more →
The Stage
Speaking
I talk about AI-native creative teams, M-shaped careers, and why the org chart is the real creative product. Practitioner talks, not thought-leader theater.
Topics + booking →Selected work.
Thirty years of making things. These are the ones that changed what I did next.
Latest thinking.
June 2026
Anyone Can Rent the Same Model. Almost No One Builds the Same Harness.
The magic was never the model -- it's everything you build around it. Ten durable principles for designing AI agents, and why the harness is the real work.
Read →2026
The Decoupling (Series)
What happens when creative quality decouples from production cost? When a three-person team with AI infrastructure can produce what used to require thirty? The economics of creative production are rewiring themselves, and most agencies haven't noticed yet.
Read →2025
Put It On Its Feet
In theater, "putting it on its feet" means moving from the table read to the stage. Most organizations spend too long at the table. The work gets real when you stand up and do it in front of an audience. That's true for plays, products, and AI adoption.
Read →Stay in the loop.
I write about AI-native creative teams, M-shaped careers, and what I'm learning from running Sageworx. No newsletter cadence -- just an email when something's worth saying, and first access to book chapters when they're ready.
No spam. Unsubscribe anytime. A real person sends these.